Helping women rise into their full power and potential.

GJ ATTITUDE is the bold motivational brand for women who rise.
Fiercely feminine and unapologetically powerful, every design is a statement of Resilience, Strength, and Hope.
From fashion to affirmations, GJ ATTITUDE isn’t just what you wear—it’s who you are becoming.

Hi, I’m Giada Joys

Founder of GJ ATTITUDE, award-winning designer, storyteller, and a woman who turned pain into purpose. After breaking free from an abusive relationship, I made it my mission to help other women do the same. Through bold fashion, powerful content, and my signature “Not a Princess” mindset, I empower women to reclaim their worth, protect their energy, and rise with strength.

On my YouTube channel, I share stories and educational videos to help women recognize the red flags of abuse and find the courage to walk away.

My work lives at the intersection of creativity and healing—because what we wear, say, and surround ourselves with should remind us daily of who we truly are: resilient, powerful, and never alone.

If we can’t change a narcissist, at the very least—I want to make sure you don’t fall into their trap.

Watch on YouTube

NOT A PRINCESS THE JOURNAL

A PRACTICAL GUIDE FOR THE FEARLESS WOMAN.

The Not a Princess Journal is designed to boost your confidence every single day. It’s more than a journal—it’s a bold reminder that you don’t need saving. You have the power to heal, rise, and lead your life with strength, clarity, and purpose.

Printed copy available on amazon.com

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YOUR DAILY DOSE OF SELF-LOVE

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In Support Of NYSCADV

NEW YORK STATE COALITION AGAINST DOMESTIC VIOLENCE

5% of your purchase will be donated to help to stop and prevent domestic violence